For the last fifteen years, I’ve worked across entertainment, branding, advertising, journalism and interactive. The majority of that that time, I’ve operated under the banner of my practice, PepRally→
. I'm a self-taught designer with an education in film. In the past I've been an adjunct professor at NYU's ITP graduate school and have written about the design world for outlets like Vice and Motionographer.
I am as comfortable zeroing in on a brief as I am writing a treatment, editing a script, tinkering with a plugin or illustrating a character. The past few years I've focused on building and orchestrating teams – working to balance the wider picture the the key details. The way I sum up my work is to dig for essential questions to find visual opportunity.
Design is a lens. It’s the ultimate applied discipline. I love that it can provide a door into any curiosity, story or sector.